Social Media Metrics

SOCIAL MEDIA METRICS ARE STAGGERING

The metrics of social networking are nothing short of staggering and new patients for your practice are on social media.

One in 5 minutes online globally is spent on social networking sites, and 3 in 4 minutes of social networking happens on FacebookIf it were a country, Facebook would be the third largest in the world.

Facebook has over 1 billion active users and more than 500 million mobile ones. Social media matters for your practice, and Facebook is king.

A Primer

A PRIMER ON FACEBOOK

ADS & PAGES

Facebook ads appear on a user’s personal page in the right sidebar. Facebook ads are hyper-targeted by city and zip code, by 12 Facebook user profiles, and  by interests and content posted in “status updates.” Furthermore, Facebook ads can provide word-of-mouth endorsements from fans. If a fan ‘Likes’ your page, Facebook may use them by name as a free advertiser for your brand on their friends’ pages.

page is a Facebook account for business. It has fans instead of friends. It’s for serving up great content and engaging with fans and their friends to increase brand awareness and generate leads.

Users on Facebook are not in “search” mode. Rather, they are in “receive” mode, leisurely socializing with friends at an online cocktail party of sorts. Instead of passively waiting for patients to find you via search, be pro-active and go after them. Create demand, identify problems and provide solutions to targeted users with Facebook content and ads.

“Social media is for young people.” Not anymore. Two of the fastest growing demographics of Facebook’s active users are age 34-54 and 55+. Patients are on social media. Is your competitor about to launch Facebook ads? Be first, be early and show how tech-savvy your practice is.

To be pro-active and generate leads, you need targeted, optimized Facebook ads and a Facebook page with content targeting your patients’ interests. Who has time? You and your staff don’t, and your Old School agency doesn’t know how. Outsource it to GetSwell’s team of social media marketing and healthcare experts

Don't be left behind napping.

DON’T BE LEFT BEHIND

BE EARLY AND STAY LATE

Patients are on Facebook day and night, at work and home, and from computers and mobile devices. With 1 billion active users, ad buying on Facebook is skyrocketing in 2012 after increasing 1600% in 2011. Don’t be caught sleeping.

“We really see Facebook becoming the operating system of the Internet for ad delivery in the future.” Dave Williams, CEO BLiNQ Media, AdAge 12/20/11.  (BLiNQ was recently acquired by Gannett for $92 million).

Man in Fedora

NO OLD SCHOOL

YOUR OLD SCHOOL AGENCY IS TRYING TO REMAIN RELEVANT

Your Old School agency has added “Social Media” to their website but has no expertise. They hope the intern “gets it.”

Ask them to explain EdgeRank.

You need a specialized agency with social media and healthcare expertise. That’s GetSwell. It’s all we do. We’ll find new patients “off the radar” of your Old School agency.

EdgeRank Algorithm with kind permission from Christel Quek @ladyxtel

EDGERANK

THE EDGERANK ALGORITHM

EdgeRank is the algorithm Facebook uses to determine which content fans see.

GetSwell understands who your target patients are and how to “reel them in.” We know what content engages them to like, comment and share with their own friends. Your Old School agency is late to the game, but GetSwell knows EdgeRank cold. Outsource your Facebook content and advertising to professionals.

Plastic surgery facial mark-up

OUTSOURCE IT TO THE PROS

OUTSOURCE YOUR SOCIAL MEDIA MARKETING TO PROFESSIONALS

Founded by a tech savvy cosmetic dentist with thousands of followers on social media, GetSwell has operations in Atlanta and Austin. Our ads are optimized running on an advertising engine built by a FB developer who’s published two books on Facebook advertising. GetSwell focuses on a single niche market, cosmetic healthcare practices.

Outsource your social media marketing and advertising to the pros. We’re experts. Contact us today!

Turnkey solution. Social marketing for healthcare. GetSwell. It's all we do.

 

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